How to fuel your business this holiday season with social ads

Fuel Your Business and Market Like This

Holiday Edition · by Misha Dixon

Most people see the holidays as a time to spend. But if you’re smart, this season can be the moment you turn your own vehicle into a roadside profit machine. While everyone else is stuck in mall traffic or sitting on the side of the road waiting for help, you can be the person who shows up with fuel — and gets paid on the spot.

Alt text: Roadside professional delivering gas to a stranded driver during the holidays.

Why this works right now

The holiday rush creates the perfect storm: more driving, more traffic, more errands, more road trips — and more people running out of gas.

Drivers hate waiting. AAA times can jump to 2+ hours around Thanksgiving and Christmas. That gap is where a small, independent operator wins.

• The roadside assistance market is projected to keep growing.

• Fuel delivery is one of the fastest services to perform.

• Most operators charge $60–$100 per delivery and finish in under 20 minutes.

Three calls a day at $80 is $240/day — from your own car.

How to launch it in 24 hours

You don’t need a tow truck. You don’t need a shop. You don’t even need a website to start — but we give you the templates if you want to look official.

Step 1: Run a local social ad
Target people within 20 miles of where you actually operate. Use a real photo (or the Pixar-style image we made) of you delivering gas. Tell people exactly what you do:

Step 2: Catch search traffic
Set up a simple Google Ads campaign targeting:

• “fuel delivery near me”

• “out of gas help”

• “gas delivery [your city]”

When people search in panic, you show up.

Step 3: Plug into the resources
Inside The Roadside Report you get:

• Ad copy you can copy/paste

• Local Google keyword list

• Pricing sheet for holidays and after-hours

• Safety checklist for mobile fuel delivery

• Scripts to close calls fast

All of that is inside the membership for just $18/month.

5 ways to market within a 20-mile radius

1. Partner with places people actually get stuck
Grocery stores, shopping centers, outlet malls, medical offices — holiday traffic lives here. Ask to leave a small card:

2. Holiday rescue giveaway
Post in local FB groups:

3. Apartment & townhome drop
People in multi-family housing drive daily and park overnight. A simple flyer that says

4. Google Business Profile tune-up
Add “Fuel Delivery Service” and “Emergency Gas Delivery” to your description.
Reply to every review with your service area:

5. Holiday content that doesn’t feel salesy
Record yourself delivering gas with Christmas lights in the background and caption it:

Why now?

Holiday traffic is temporary — but the customers you help now can become repeat roadside clients for jumpstarts, lockouts, tire changes, and even dispatch work.

If you get in early, you become “the local gas person.”
And once you own that spot in people’s heads, you can market everything else you offer.

Ready to launch this?

Subscribe to The Roadside Report and get:

• Fuel delivery ad templates

• Google Ads starter keywords

• Holiday pricing framework

• Customer call + text scripts

• Marketing ideas for 20-mile domination

To Sum It Up

The roadside industry is shifting rapidly — and those who adapt early always win. Delivering gas isn’t just a quick holiday side hustle; it’s a low-cost gateway into a business that pays year-round.

The road rewards speed, service, and consistency. The operators who learn to market locally and deliver fast are the ones who stay booked — even after the holidays end.

So while others are winding down for the season, you can be the one fueling up your future. Turn your car into a business. Turn your time into cash flow. And turn every drop into opportunity.

Next Week: We’re diving into the marketing moves that helped new operators go from zero calls to booked solid — even in the slow season.

If you’ve been thinking about launching your fuel delivery or dispatch business before the year ends, this one’s for you.

What’s the one thing holding you back from starting?
Hit reply and tell me — I read every message personally.

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